LMG Media
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Brand partnership development · Service 04 of 05

One campaign finds the creators worth keeping.This is how you keep them.

For brands that have run a campaign, know which creators worked, and want them next year on terms that don't start from zero every time.

Start with a briefSee how a campaign runs
Who this is for

Partnership development is the right service when you already know the names. The work is turning a booking into a relationship, with terms, dates and money agreed further than one post ahead.

Right fitBetter served elsewhere
A campaign behind you with two or three creators who clearly worked
No campaign yet, no names yetSourcing & Contracting
Renewals that keep starting from zero
You want a cohort on one charter, posting all yearAlways-on programs
Competitors circling the same creators
You need the next campaign run, not the next year plannedCampaign management
What we handle

Five things a partnership has that a booking doesn't.

The choice

Which creators to keep, decided from the last report rather than from instinct: who moved the number you cared about, whose audience stayed, who was easy to work with.

The terms

One agreement per creator covering the year: how many pieces, at what rate, with what usage and exclusivity, and how either side leaves. Written once, not renegotiated per post.

The rate

Locked for the term in exchange for the commitment, so the second and third campaigns don't cost more because the first one worked.

The relationship

Someone on our side who talks to the creator between campaigns, so the next brief lands with a person who already likes you.

The renewal

Reviewed on a date in the calendar, with the numbers on the table, before anyone has to ask.

What you take away

A partnership, written down.

01
Partnership noteAfter the last report: who we'd keep, why, and what we propose to offer them.
Illustrative
01 / 06Day 0
Partnership note
ToOda Botanics, Brand teamRePartnerships · Year one

What the report says: three creators moved the number you cared about, link clicks, and kept the audience they brought. Two of them have been approached by a competitor since the launch.

What we propose: annual agreements with those three, eight pieces each across the year, rates locked at launch level, exclusivity limited to night serums, and a review in month 12 with the numbers.

What we need from you: next year's launch calendar as far as it exists, and whether the month-one restock is confirmed.

Partnerships lead, LMG Media
Oda Botanics · Partnerships · Year oneIllustrative
02
Keep listEvery creator from the campaign, what they delivered, and a proposed annual rate or a reason to wait.
Illustrative
02 / 06Day 24
Keep list
CreatorNicheMarketFollowersAnnual rate
@mira.night.notesTwice the campaign average on saves; audience retainedSkincareUK231K€36,000 · 8 pieces
@julieta.reads.labelsHighest click-through of the launchSkincareUK131K€24,000 · 8 pieces
@the.slow.edit.joReview still converting six weeks onWellnessES91K€18,000 · 8 pieces
@hanne.most.daysReach only; keep per campaignBeautyUK556KPer campaign
@ritual.hours.anaGood fit, thin numbers; revisit after restockBeautyES52KNot yet
@alfama.by.tiagoPortugal not confirmed as a marketLifestylePT33KNot yet
Three proposed for annual terms · Three held
Oda Botanics · Partnerships · Year oneIllustrative
03
Partnership calendarThe year's pieces, by creator and by month, against your launch calendar.
Illustrative
03 / 06Year one · Draft
Partnership calendar
Month 1@julieta.reads.labelsRestock explainer
Month 2@mira.night.notesFourteen-night diary, part two
Month 3@the.slow.edit.joSpring restock review
Month 5All threeSummer routine, one week
Month 9@mira.night.notesAutumn, year two
Month 10All threeNew product, first look
Month 12ReviewRenewal meeting, numbers in hand
Oda Botanics · Partnerships · Year oneIllustrative
04
Terms sheetEach clause, where it stands, and what it costs either way.
Illustrative
04 / 06Agreed · Day 38
Terms sheet
TERM12 moAll threeEight pieces each, dates in the calendarAgreed
RATEFixedAll threeLocked at launch rate for the termAgreed
EXCLCategoryAll threeNight serums only; free otherwiseAgreed
USAGE12 moAll threePaid usage on brand channelsOpen
EXIT60 dBoth sidesSixty days' notice; delivered pieces paidAgreed
FIRST—@hanne.most.daysFirst refusal on launch-week reachDropped
Usage: legal has asked for eighteen months; the creators offered twelve. Priced both ways on the next page. Your call.
Oda Botanics · Partnerships · Year oneIllustrative
05
Renewal noteOne page before the review date: what happened, what we'd renew, what we'd change.
Illustrative
05 / 06Month 12
Renewal note

Three partners, twenty-two pieces delivered of twenty-four, two moved by agreement. Renew all three at the same rate: their combined clicks this year cost less per click than any single campaign did, and none of them took a competitor deal. One addition proposed for year two, from the spring shortlist.

Partnerships lead, LMG Media
Oda Botanics · Partnerships · Year oneIllustrative
06
Year reviewThe numbers for the year, by quarter, against what you said mattered.
Illustrative
06 / 06Month 12
Year review
22Pieces delivered
€78,000Partner spend
3Partners
Link clicks by quarter
Clicks, thousands
3020100
18.4K
12.1K
24.6K
27.9K
Q1Q2Q3Q4
Quarter
Next year: move two pieces from Q2 to Q4, where the clicks are.
Oda Botanics · Partnerships · Year oneIllustrative
Stays yours
Illustrative
Schedule A · Decisions reserved to the clientSigned at kick-off

What no partnership takes from you.

  1. 01

    The exit. Every agreement has a way out for both sides, with notice, written in.

    OB
  2. 02

    Approval. Every piece still comes to you before it posts. A partnership doesn't buy autopilot.

    OB
  3. 03

    The choice to expand, or not. A good first year is a reason, not an obligation.

    OB
  4. 04

    The creator's independence. They stay free to work with non-competing brands; we don't ask for more exclusivity than the money justifies, unless you decide you need more.

    OB
  5. 05

    Sign-off. Nothing renews without your yes.

    OB
For Oda BotanicsSigned at kick-off
For LMG MediaSigned at kick-off
Questions

Before you send the brief.

How is this different from an ambassador programme?
Partnerships are a few relationships, each on its own terms, managed campaign by campaign. Always-on is a cohort on one charter, posting on a schedule all year. Many brands do the first for a year and build the second from it.
Can we start with creators we found somewhere else?
Yes, if you have the numbers. We'll ask for the last campaign's results before proposing terms, because the keep list is built from what happened, not from a feeling.
How long are the agreements?
Usually a year, sometimes two campaigns. Never open-ended, and always with a review date written in.
Do creators accept locked rates?
Most do, in exchange for guaranteed work and guaranteed payment: we hold each fee and release it on delivery, so a partner is never chasing an invoice.
What if a creator's audience changes, or they take a competitor deal?
The terms sheet covers both: a review clause on audience, category exclusivity where it's paid for, and the exit either side can use. You're never locked into a partner who has stopped being one.
What does it cost?
A fee per partnership for the term, on top of the creator's rate, not inside it. Renewals are re-quoted with the year's numbers on the table.
The other four

Where this fits.

  1. 01 / 05Influencer Marketing StrategyDecide platforms, audience and message before spending.
  2. 02 / 05Creator Sourcing & ContractingThe creators and the paper, for a team that runs its own campaigns.
  3. 03 / 05Campaign ManagementThe whole campaign, run by us. The decisions, kept by you.
  4. 05 / 05Always-On Ambassador ProgramsThe same creators, all year.
Start
Brand Partnership Development

Send the last report. We'll tell you who's worth keeping.

Start with a briefA person reads it · Reply within two business days